Background:
Minnesota Medical’s website had gone untouched for almost 5 years and needed a complete rebranding strategy. I was tasked with recreating their website to appeal and reach a new “updated” target audience.
Action:
Knowing that a complete revamping of the website would take weeks, I knew I had to be efficient with my time and organize a gameplay that would allow me to get the job done on time. Each week I had a meeting with a Marketing Specialist who gave me the skills needed to make Google Analytics effective.
Results:
Working on Google Analytics for an entire summer gave me great insight into how companies are able to increase their target audience through digital marketing. The skills I gained through working on Google Analytics for a summer gave me great marketing experience and preparation for post-graduation jobs.