Minnesota Medical’s website had gone untouched for almost 5 years and needed a complete rebranding strategy. I was tasked with recreating their website to appeal and reach a new “updated” target audience.
Knowing that a complete revamping of the website would take weeks, I knew I had to be efficient with my time and organize a gameplay that would allow me to get the job done on time. Each week I had a meeting with a Marketing Specialist who gave me the skills needed to make Google Analytics effective.
Working on Google Analytics for an entire summer gave me great insight into how companies are able to increase their target audience through digital marketing. The skills I gained through working on Google Analytics for a summer gave me great marketing experience and preparation for post-graduation jobs.