Background: Lead a team of five students where we were tasked with figuring out how to market Taza Chocolate at the Providence College bookstore.
Action: After conducting 5 different focus groups, I found that the products would have better results if sold at dinning halls and campus coffee shops.
Results: Great success! My proposal was accepted by the team and initiated into our overall marketing strategy. Placed 1st in class and voted best presentation. Final grade was an A.