Background: Tasked with rebranding Mary Kay Cosmetic products to appeal to younger women between ages 18-25.
Action: Idea was to partner with ABC’s The Bachelorette and sponsor the show having MK makeup being used by the contestants. We would host “Mary Kay parties” that coincide with each episode and display/sell MK products.
Results: Project placed 1st in class and 3rd in entire grade. Received solid grade of an A-.